SCALED is a summit that connects the dots between digital sales, marketing, and customer service organized by HUB13. At SCALED’17, you will meet the people and companies moving sales and marketing technology forward and hear the best solutions to your digital sales challenges. By joining SCALED’17, you get to meet fellow top sales and marketing directors as well as CEOs facing the same challenges; you will not only network but also build more meaningful business relationships and become part of the close-knit SCALED community. We believe that the change towards more digital solutions in sales and marketing is possible and necessary, and this is why we invite you to make that change happen together with us!
Agenda of SCALED’17
08:00 Doors open, breakfast & registration
08:45 Welcoming words by HUB13 & Partners
9:00 – 9:20 Opening keynote: Connecting the dots between digital sales, marketing, and customer service –– Riina Kirmanen, Vaisala
9:20 – 9:40 How to create a digital strategy that works? – Sakari Jorma, Talenom
How do you harness data as an asset to prove that Digital strategy works? What are the elements that get the attention of senior leadership? What are the enablers?
- Culture – Understanding Digital strategy & the importance of data and the freedom to experiment. “Failure is always an option” attitude
- People – Knowledge, expertise, willingness to risk
- Leadership – Empowerment, understanding, coaching, mentoring and risk taking
- Purpose – Why do we do this?
- Vision & strategy
9:40 – 10:00 Practical approaches to digitizing sales processes – Lauri Tillanen, JCDecaux
10:00 – 10:20 Coffee Break & mingle
10:20 – 12:20 Success Cases: Selected stories about digitalization and sales success
Challenges of digitalisation in global companies and the way it impacts consumer behavior in retail – Ludmila Niemi, Electrolux
How to scale a business without using salespeople – Pekka Koskinen, Leadfeeder
Online Marketing Case: Case Yousician – Chris Thur, Yousician
Finland’s First Digital Mobile Operator. How we did it. – Petri Lahtinen, Moi
Lassila&Tikanoja’s digitalization and digital services – Ville Simola, Lassila&Tikanoja
How to build powerful sales teams and strategies with CRM & Event management technology – Antti Heikkilä, Lyyti
12:40 Lunch Break
13:20 – 13:40 Digital customer experiences and sales in a relationship-based business – Sarah Barslund Lauridsen, Nordea Markets
13:40 – 14:00 What does big data mean for sales? How to make use of the data you have? – Juho Kunttu, Vainu.io
14:00 – 14:20 Digitalization runs on trust and security – Clarifying the General Data Protection Regulation –– Minna Frände, Microsoft
14:20 – 14:40 Fireside chat: Customer Data Security
14:40 – 15:00 Coffee break & mingle
15:00 – 15:20 How to turn native advertisement into lead generation – future of content driven marketing– Tomas Forsbäck, Readpeak
15:40 – 16:00 Management of offline-online Digital Customer Journey –Mikko Räty, Deloitte Digital
How to use customer journey mapping tools and other modern technologies to understand, recognize, analyze and act today and tomorrow?
16:00 – 16:20 Digital Customer Experience – what makes a difference? – Juho Korpela, Neste
16:20 – 16:40 Break & mingle
16:40 – 17:00 Effortless experience – from automation to predictive guidance – Pasi Halme, Microsoft
How can machine learning make the effort effortless? How could artificial intelligence guide me as consumer or help brand representative to make better decisions? Can bot have feelings, or should it as least sense how do I feel?
17:00 – 17:20 Digital sales and customer experience – Mika D. Rubanovitsch
17:20 – 17:40 Fireside chat: Next Generation of CRM – Features and Success Factors
17:40 – 18:00 Social Selling as a new sales approach in B2B – Sani Leino, Thinglink
18:00 – 18:20 Drinks & Mingle
18:20 – 18:40 Social commerce & chatbots in Sales and Customer Service – Laura Alajoki, Avanade
18:40 – 19:00 How VR can be used to get your message across and what the do’s and don’t are when creating (or let someone else create) a VR Experience? – Tim Moelard and Bart Kok, The Virtual Dutch Men
18:90 – 19:20 Key takeaways and closing
19:20 – 20:00 VR Afterwork, Drinks & mingle
Startup Demo Area & VR / AR Afterwork
CEO at ASMO Solutions
Marc Dillon is an experienced entrepreneur best known for co-founding and leading the operations of Jolla. Marc loves to share his experiences and knowledge of the Finnish and worldwide startup scenes through speaking engagements all over the world. His current job, CEO of Asmo Solutions, is to deliver energy saving smart mobile chargers that reduce the risk of home fires.
*more speakers to be announced soon
Sarah Barslund Lauridsen (Denmark)
Head of Digital Platforms and Marketing at Nordea Markets
Sarah Lauridsen is enthusiastic about customer experience and digital transformation. She is responsible for giving Nordea’s capital markets customers great customer experiences on digital channels. Digitalisation has been a large driver of change in the capital markets business over the last two decades and Sarah’s talk will focus on the journey that Markets has been on in terms of defining the digital customer experience and what she has learnt along the way. Sarah heads up an organisation of digital strategists, marketers, business analysts and developers.
SVP, Communications, Marketing and Sustainability at Vaisala
Riina Kirmanen has over 15 years’ marketing and management experience in high technology companies in Finland and internationally.She is passionate about digital business opportunities and she is leading modern marketing operation at Vaisala.
Mika D. Rubanovitsch
Concept Owner and Sales Coach at OY Imperial Sales AB
Mika D. Rubanovitsch has been in various sales and marketing roles and consulted Finnish companies on improving sales. He is a professional speaker and a skilled trainer. He has trained team managers, sales staff, and also future business school students. Previously, he worked as a Managing DIrector at Hotelzon International Ltd, an online hotel reservation system provider, and LetsBuyIt.com, an online trading company, a category leader in Paris. He got his MBA from Hanken School of Economics at the age of 21. After that, he held various sales and marketing positions at Tamrock, Luhta and TietoEnator. Mika is also a business author who’s books have been selling more than 40 000 copies. At SCALED’17, Mika is going to talk about digital sales and customer experience.
Head of Legal, Finland and Baltics, at Microsoft
Commercial law, IT, licensing, competition law / antitrust, privacy / data protection, EU regulatory – Sales (B2C, B2B) & marketing, consumer protection, distribution & retail. At SCALED’17, she will be talking about the GDPR directive and data security.
VP, Head of Analytics & Customer Data at Kesko
Minna is the Vice President and Head of Analytics & Customer Data at Kesko. At SCALED’17, Minna will be participating in the customer data security panel.
Digimentalist at Lassila & Tikanoja
Ville is building recycling society with new digital products and services. He is responsible for corporate digital service development team. Member of Environmental services business division management team.
Head of Kitchen Retail Channel Nordic Cluster / Country Manager Finland at Oy Electrolux Ab
Ludmila Niemi is Country Manager and Channel Executive with 20+ years of international experience in strategic corporate leadership, brand building, sales and marketing in global companies helping to establish and grow business in Finland, Sweden, Denmark, Norway, Baltic States, Russia & CIS. Key industry expertise: home appliances, consumer electronics, FMCG, retail, wholesale, commercial real estate, B2B growth services. Few years of experience of Board of Directors positions. Will be talking about challenges of digitalisation in global companies and the way it impacts consumer behavior in retail with the focus on consumer electronics and home appliances.
Head of Digital at Neste
Business oriented and highly technical digital enthusiast with “lets make things happen” attitude.
Juho has a strong technical background and lots of experience in project and account management, concept design and architecture design. Hundreds of projects & hundreds of top-notch websites and platforms delivered already. He has received most of his experience working with top Finnish media companies, including MTV3, Nelonen Media, Sanoma, A-lehdet, Alma Media and Iltalehti.
Co-Founder and Head of Marketing and Communications at Wolt
Juhani Mykkänen is a co–founder and head of marketing and comms at Wolt. He’s previously worked as the chief of HS Nyt-liite and Radio Helsinki and written three books. At SCALED’17, he will be talking about creating a digital consumer experience.
Sales Director, Europe at ThingLink
Sani is an experienced & awarded sales professional with strong focus on lean & inbound methodology. With over 10 years of background in various sales & marketing positions, He believes that in order to succeed in a rapidly changing environment, organisations have to focus more strongly on studying the customer behaviour and align sales & marketing activities to serve the customer better.
Director of Commercial Operations at JCDecaux
Lauri Tillanen is a Director of Commercial Operations at JCDecaux. At SCALED’17, he will be talking about practical approaches to digitaliizing sales processes.
Founder and CEO at Leadfeeder
Pekka has exceptionally strong technical and business expertise and combines these to create new revolutionary ideas that can be built using software technology. Pekka has knowledge and experience from a wide variety of business fields from high-level strategy planning, financing, sales management and accounting to detailed IT architecture designing, server-side programming, database management and Linux configurations.
CDO & CTO at Talenom
Almost 20 years of experience from Business development, Data & Information Management Sakari is currently leading Talenom (Nordics, Financial & Accounting Services Company) Digital Services business unit. Before Talenom, Sakari Ramped up Software AG Information & Data Management practice globally and developed full Go to market strategy for the area in Software AG.
In his past he also has very intense +10 years in Nokia Leading multiple global initiatives around business enablement via Data, information management and Customer relationship management.
Sakari is board member of Dama.org and received 2016 1st Dama Excellence award from his work in leading and building the practical approach to data management. This was the 1st time Dama award was presented to a person in Nordics – Europe.
Country Lead Finland, Partner at Deloitte Digital Nordic
Mikko Räty is Partner and Country Lead of Deloitte Digital in Finland. He has over 12 years of experience in digital marketing and almost 20 years in sales. Throughout his career, Mikko has successfully founded several startups and new business units, found external investors, sold companies and worked with customers in several business areas and industries. Mikko’s specialties include digital marketing and omni-channel strategies and actions, customer journey mapping, marketing automation, business consulting and E-learning.
Tim Moelard (The Netherlands)
VR developer at The Virtual Dutch Men
Tim graduated specializing in Edutainment at the Academy of Creative Technology. His creativity is inspiring; he is an indispensable team player with great knowledge on the technical aspect of developing virtual reality content. Given his wide interest in new concepts and innovative technologies he developed a natural passion for virtual reality. Tim plays an important role in the vibrant international VR community. He and his team created numerous virtual reality experiences for various clients in the field of architecture, engineering, education and entertainment.
Bart Kok (The Netherlands)
Studiomanager at the Interactive Media department of the 3D Studio 'ArchiVision' and the VR Studio 'The Virtual Dutch Men'
Bart Kok is both Studiomanager at the Interactive Media department of the 3D Studio ‘ArchiVision’ and the VR Studio ‘The Virtual Dutch Men’ and holds a BAT in 3D (game) concepting / interaction design from the Saxion University of Applied Sciences of Enschede. His passion for technology got his team enthusiastic for the Oculus Rift Kickstarter campaign and his interests and expertise are in the area of 3D real-time visualizations/Virtual Reality and consulting/creating ideas for VR based on customer needs. He travels all over the globe to try out the latest and greatest developments in VR and has given numerous inspirational speeches at workshops, meetings and symposia.
Technology Solution Professional at Microsoft
Pasi Halme is a technology solution professional at Microsoft. At SCALED’17, Pasi is going to talk about Effortless experience – from automation to predictive guidance.
Client Executive, Financial Services Lead Finland at Avanade
Laura helps her clients and their customers realize results through the power of people and the Microsoft ecosystem. Focusing on the Financial Services industry for the past years, she is passionate about technology powered customer service. At SCALED’17, Laura talks about Social commerce & chatbots in Sales and Customer Service.
Sales & Marketing Director at Lyyti
Antti leads the sales team at Lyyti and manages the company’s fast growth with two main metrics – encounters (how many) and expertise (how much value are we providing). Using Lyyti’s own technology combined with CRM and marketing automation, the team is able to track the number of encounters the salesteam has with prospects as well as the quality of these encounters. Constantly tracking these has enabled fast growth and development of Lyyti’s sales model, product and service, as every meeting and event that a salesperson attends turns into a learning experience. We are constantly getting answers to two questions: Who should we be selling to and How can we provide more value for them with our technology and service. As a result of this fast growth, Lyyti has been recently featured on both Deloitte Fast 50 and Inc. 5000 lists of fast growing companies in Finland and Europe.
CEO at European Mobile Operator Oy / Moi Mobiili Oy
Petri Lahtinen is a founder and CEO of Moi Mobiili Oy. Moi is a digital mobile virtual network operator (DMVNO) made of the customer’s dreams. Petri has a long experience of Telecom industry and he has studied in Helsinki School of Economics and Business Administration.
Co-founder at Vainu.io
Vainu.io is one of the fastest growing SaaS companies coming out from the Nordics. Vainu enables organizations to understand their customers, get better leads and target their sales accordingly. As a co-founder, Mikko is heavily involved in sales, marketing, customer success, recruitment and product development. Previously, Mikko had a Country Director role at Meltwater Group. At SCALED’17, Mikko is going to talk about what big data means for sales and marketing and how to make use of the available data.
Founder and CEO at Yousician
Chris Thür, the CEO of Yousician, is a Swiss Entrepreneur living in Finland. Founded in late 2010, the mission of Yousician is to make musicality as common as literacy. Using cutting edge audio signal processing, games, real musical instruments and a lot of re-thinking and overcoming the limitations of traditional music education. Yousician makes it fun, easy and motivating to learn to play an instrument. With over 50 million users worldwide, Yousician is today the largest music educator worldwide.
Founder and CEO at Readpeak
Tomas is a founder and CEO of Readpeak, the next-generation native advertising platform. With Readpeak, you can build and optimize native campaigns, promote your content in high-end media, and drive key readers to your content. Tomas is a passionate entrepreneur with several years of experience in sales and digital marketing. At SCALED’17, Tomas will tell you everything you need to know about turning native advertisement into lead generation as well as what the future of content driven marketing is going to look like.
Technology Lead at Microsoft Oy
Aki Siponen works in the role of National Technology Officer at Microsoft Finland. His main responsibilities include helping customers in adoption of novel technologies and working with government and public sector stakeholders to enable advanced digitalization concepts and safety and security in the digital world. Formerly he has held positions in government, consulting and energy sector.
He is currently member of the board in Information Society Development Centre TIEKE and has been a board member of Association of ICT Professionals TIVIA, Public Sector ICT Board and National Standardization Board.
He holds a M.Sc. in Electrical Engineering from Aalto University and dreams of easier ways to create insights from data.
Director Microsoft Business Solutions
Mika is an internationally experienced Sales Director with extensive experience in both direct and indirect sales and sales leadership. At SCALED’17, he is going to talk in the ‘Next Generation of CRM – Features and Success Factors’ panel.
What happened at SCALED’16?
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