Why should I attend SCALED’16 Marketing Technology Forum?
SCALED’16 Marketing Technology Forum is an event for marketing and sales professionals and decision-makers in Finland. SCALED’16 provides you with everything you need to know about the future of marketing and sales in only one day, helping you with real strategies and connecting you to your prospects.
Save your precious time! You get all the information you need about marketing technology in just one day.
Get more sales! You learn real strategies that can give an instant boost to your business.
Expand your network! Become a part of an exclusive network of top speakers and industry professionals.
See you at SCALED’16!
Networking evening powered by Smartly.io 17:00 – 20:00
LOCATION: Smartly.io Headquater, Itämerenkatu 1
SCALED’16 Marketing Technology Forum 9:00 – 17:30
LOCATION: Microsoft Talo, Keilalahdentie 2-4
After event powered by the hottest Marketing Technology startups 17:30 –
LOCATION: Microsoft Talo, Keilalahdentie 2-4
Agenda for Tuesday 8.3
@Smartly.io HQ, Itämerenkatu1, Helsinki
Agenda for Wednesday 9.3
08:15 Doors open, breakfast & registration
9:00 Welcoming words by HUB13 & Partners
9:10 – 9:30 Opening keynote: How is Digital Technology shaping our future? Saija Mahon, Mahon Digital
9:30 – 09:50 What advertisers want in 2016? Santtu Kottila, Sanoma
09:50 – 10:10 Increasing data business value: Offline data enriched with accurate online buying intent, Sini Kervinen, Aller Media
10:10 – 10:30 Coffee Break
10:30 – 11:00 Facebook Advertizing in 2016, Juho Hoikka, Smartly.io
11:00 – 12:00 Power Hour of Success Cases: Three selected stories about brand engagement, fast growth and successful customer interaction.
Ilkka Lavas: Case City Digital& extreme growth in media field
Tomas Lindh: YLE: The audience has an audience
Mikko Mattinen: Verohallinto & Snapchat
12:00 Lunch Break
13:00 – 13:20 Marketing and the Internet of Things, Jan-Erik Lindfors, HiQ
13:20 – 13:40 Delivering more personal and immersive experiences, Andreas Korczak, Microsoft
13:40 – 14:40 Workshops in small groups
14:40 – 15:00 Coffee Break
15:00 – 15:20 Meaningful Data, Simo Ahava, Reaktor
15:20 – 15:40 Marketing Prophets: Predictive Analysis, Tommi Tulisalo, IBM
15:40 – 16:00 From Cold Calls to Warm Discussions: How Social Selling Transforms the Sales Process, Stephan Luecke, AIESEC
16:00 – 16:50 Sales&Marketing Panel. Can marketing and sales people be replaced by marketing automation? How does inbound marketing work and how to get the most out of it? Panel discussion moderator: Sani Leino, social selling professional & director at Thinglink. Panel participants: Hanna Harjula, Advance B2B Oy; Jarkko Kurvinen, Plutoni Ltd; Janne Saarikko, Gorillaventures; Juha Frey, Netprofile
16:50 Closing speech by Microsoft & Evening Program Kick-off
17:30 – 20:00 Startup Gala, meet the hottest marketing technology startups and network with SCALED’16 attendees. Hosted by Turkka Oksanen, Kiosked
CEO of Asmo Solutions
Marc Dillon is an experienced entrepreneur best known for co-founding and leading the operations of Jolla. Marc loves to share his experiences and knowledge of the Finnish and worldwide startup scenes through speaking engagements all over the world. His current job, CEO of Asmo Solutions, is to deliver energy saving smart mobile chargers that reduce the risk of home fires.
Marketing & Operations Director, Microsoft Finland
Andreas Korczak is the Marketing and Operations director at Microsoft Oy, the Finnish sales and marketing subsidiary of Microsoft Corporation. In this role, he leads the product groups, oversees the marketing and communication activities and is responsible for customer experience and performance management.
Throughout his career, Korczak has been leading strategy and transformation work and influenced how companies set and execute their strategic agenda, how new technologies find their paths to products and how mobility can change people´s life.
Mika D. Rubanovitsch
Concept Owner and Sales Coach at OY Imperial Sales AB
Topic: Are You Ready for the Buying Revolution?Mika D. Rubanovitsch has been in various sales and marketing roles and consulted Finnish companies on improving sales. He is a professional speaker and a skilled trainer. He has trained team managers, sales staff, and also future business school students. Previously, he worked as a Managing DIrector at Hotelzon International Ltd, an online hotel reservation system provider, and LetsBuyIt.com, an online trading company, a category leader in Paris. He got his MBA from Hanken School of Economics at the age of 21. After that, he held various sales and marketing positions at Tamrock, Luhta and TietoEnator. Mika is also a business author who’s books have been selling more than 40 000 copies. Mika is going to speak at the SCALED’16 pre-event at Smartly.io
Head of Digital Advertising at Sanoma Media Finland
Topic: What are the trends that advertisers expect to counter in the field of marketing in 2016 from all the parties related to marketing? Santtu is a diverse digital marketing professional who has been developing digital marketing solutions at Sanoma for five years. Santtu’s experience in digital landscape is quite diverse: he has worked in product development, technical development, and also in content creation as he currently hosts a football related tv-show and a blog at Helsingin Sanomat. Santtu has also worked for Sanoma Netherlands in Amsterdam and does his part in the knowledge exchange between Sanoma’s Helsinki and Amsterdam offices. Currently he is working as Head of Digital Advertising at Sanoma Media Finland and also holds a position as a Board Member at IAB Finland.
Head of Online Advertizement at Aller Media
Topic: Native advertizing secrets Sini’s expertise comes through wide range of experience in online advertising solutions, ad management systems, and different media environments. Last 7 years she has focused on developing online technologies and data targeting capabilities. Currently Sini is working as a Head of Online advertizement in Aller Media and is a Board member at IAB Finland.
Saija Mahon (London, UK)
Founder, CEO – Mahon Digital Marketing Ltd
Saija Mahon is the founder of Mahon Digital Marketing Ltd, an international, award-winning digital media agency that helps growing global businesses to achieve their sales targets by utilising advanced technologies and strategical tactics in the ever expanding online environment. After working for some of the biggest global media houses in the world, Saija decided to launch her own business 6 years ago, starting her journey as an entrepreneur from London, UK. Mahon Digital Marketing specialises specifically in biddable media, website optimisation, search engine optimisation, content marketing, social media optimisation and PR activities. Mahon Digital operates their main offices from London UK and also Turku Finland, with multiple resources across US, Europe and Asia. And this is only the beginning.
CEO at City Digital
Ilkka has been helping Finnish enterprizes and entrepreneurs to be successful in online&offline businesses. He has been working with online marketing, SEO, SEM, retargeting, SaaS, intranet and webpages, and e-commerce since 1995, 18 years of experience in total. Ilkka comes from a technical background. He specializes in digital marketing, online media, business tools software, online business applications, web techniques, automated marketing, and web services. He has extensive experience in internet technologies and hands-on marketing experience.
Account Manager, Nordics at Smartly.io
Topic: Facebook Marketing Trends 2016
Communications Director at Finnish Tax Administration
Mikko has been building social business for Elisa and Veikkaus. Currently working as Director of Communications @ Finnish Tax Administration.
Head of Development at Yleisradio
Tomas Lindh is Head of Development at the Finnish Broadcasting Company Yle. Tomas helps ideas and concepts become crossmedia concepts suited for all storytelling platforms. For several years Tomas has also worked closely with the other Nordic public service broadcasters in creating, sharing and co-producing award-winning ideas. Together with the Nordic colleagues, Tomas is also helping the broadcasters adapt to the fundamental changes in the fields of broadcasting, storytelling and audience behaviour.
VP of Business Development at HiQ Finland
Topic: Marketing and the Internet of Things Jan-Erik Lindfors heads up the Business Development team at HiQ. The team’s passion is to combine new technology with business to create great customer experiences for end-users as well as new business models and revenue streams for customers. Jan-Erik has worked across industries such as IT, Telecom and Industrial automation in a wide range of roles, but always with a focus on and a passion for creating and selling new products or services. Jan-Erik advises a number of publicly listed Nordic companies on strategies for digitalization and business transformation. Motto: Simplification is the new innovation.
Senior Data Advocate at Reaktor
Topic: Meaningful Data Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data. Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.
Predictive Customer Intelligence Sales Leader, Europe, IBM Software Group
Topic: Marketing Prophets: Predictive Analysis Tommi Tulisalo leads the European team who is responsible for the sales of the IBM Predictive Customer Intelligence solution and industry-specific predictive analytics solutions for behavior based customer insight. Tommi Tulisalo is a customer insight solutions enthusiast and executive in IBM Europe. In this role, he has worked across industries with variety of customers that are transforming their sales and marketing through the use of customer analytics. He has engaged with dozens of clients who are in different levels in utilising data driven marketing as way to enhance their customer engagement in order to provide individualised customer service across the channels. Thus, he brings his experience from best practices and choices to all kinds of companies and industries and has truly seen the effect that customer analytics has to customer engagements. Prior to his current role, he has been helping Finnish companies with their communications and collaboration software projects as well as with implementation of vast range of business analytics solutions.
Stephan Luecke (Rotterdam, the Netherlands)
Global Vice President Business Development at AIESEC
Topic: From Cold Calls to Warm Discussions: How Social Selling Transforms the Sales Process Stephan Luecke is currently the Global Vice President of AIESEC – an organization that enables youth leadership development opportunities on global scale. Stephan is the main responsible for cooperations with major international partners and leads the global sales team. He has experience in sales in over 5 countries mainly in Europe and Asia; he held public speeches in 20+ conferences in 11 countries. In Nov 2014, Stephan was recognized among the TOP 3 Social Sellers out of over 1 million users on the LinkedIn platform in Singapore. Stephan is passionate about social selling, leadership, and developing youth potential. He graduated with honors in International Business from HAAGA-HELIA UAS
Marketing & Sales panel
Sales Director, Europe at ThingLink
Sani is an experienced & awarded sales professional with strong focus on lean & inbound methodology. With over 10 years of background in various sales & marketing positions, He believes that in order to succeed in a rapidly changing environment, organisations have to focus more strongly on studying the customer behaviour and align sales & marketing activities to serve the customer better. Sani strongly believes that successful salespeople in the future have to be willing to develop their skills on a daily basis and learn to use technology, data & digital tools in order to stay on top of their game. Together with knowledge on tools & technology, the strongest salespeople understand the emotional & social aspect of sales and their focus is strongly on the people & relationship building. Sani is helping companies around their digital performance as a sales director of Europe at ThingLink, the worlds leading cross-media platform for interactive media. As a certified inbound professional & sales coach he is also helping companies & individuals around social selling & emotional sales intelligence.
Marketing Strategist, Team Leader at Advance B2B Oy
Hanna is a business-driven communications and marketing professional with a digital mindset and several years of experience in B2B. She is currently leading the inbound team at Advance B2B.
Chief Marketing Officer and Inbound Strategist at Plutoni Ltd
Jarkko Kurvinen is Chief Marketing Officer and Inbound Strategist in marketing company Plutoni Ltd. Jarkko is passionate marketing evangelist and speaker about inbound marketing, thought leadership, social businesses and digital revolution. He is working as outsourced Chief Marketing Officer for varying small to medium-sized enterprises to meet their business objectives and is considered expert in the field of marketing, social medias and digital strategy. He is also the co-author of the best marketing book in Finland in 2011, ‘Blogimarkkinointi’, which is about blog marketing, his second book was ‘Mielipidejohtaja’ (2014) about thought leadership and his next book about modern B2B-marketing and sales will be published in 2016 spring.
CMO Mentor at Gorillaventures
Janne Saarikko is a multifaceted entrepreneur, a marketing strategist and visionary, a creator and builder of new businesses and innovations, and an explorer of future living. Based in Helsinki, Finland, he works, speaks, coaches and writes all around the world, always meeting interesting people and projects. Janne has an extensive international experience and network from several industries over past 25 years. Janne is passionate about everything he does. His interests include branding, marketing, PR, social media, future of society, people and organisations, new concepts of work, unique business models, design & style, slow movement and many others. More about Janne at www.jannesaarikko.com
Managing Director and Partner at Netprofile
Juha Frey is a marketing and public relations professional, author and speaker with a curious mind. He works as Managing Director at Netprofile, an award-winning public relations and inbound marketing agency focused on clients with innovative products and services powered by ICT. He is typically described as analytical and highly motivating hands-on leader with convincing sales, presentation and social skills. Having worked closely with hundreds of born-global startup companies and multinational organizations, Juha is at his best in diverse teams geared for growth and success. He particularly enjoys discussing future trends and developments in marketing, digital influence, customer experience, social networks and the internet.
Chairman of The Board at Aaltonen & Yrjölä Sales Communications Oy
Jani Aaltonen is an inbound oriented entrepreneur, who has thirteen years of solid experience in running successful businesses. Currently Jani is a partner in a HubSpot Gold Certified inbound agency; Aaltonen & Yrjölä Sales Communications. He is also a public speaker, trainer and sales & marketing consultant. Jani’s passion is in inbound marketing, sales and he helps companies align their sales & marketing toward their desired goals.
Go International with inbound marketing
Go international with inbound marketing is workshop where we go through he companies can use inbound marketing as a methodology when entering new markets. You will learn basics on how to use internet to drive global traffic to your site and how to get international leads to your sales. The Workshop includes: goal setting and planning, language and culture of international inbound marketing, buyer personas and buyers journey, types of content, website design and search engine optimisation across cultures, social media, blogging, landing pages & CTA’s & forms and monitoring performance globally
Digital Business and Leadership Coach and Consultant
Marika is a digital business and leadership coach. She helps leaders and teams take clear and purposeful steps in the digital transformation of business and organizational culture and create services and products that build long-lasting and profitable relationships with customers.
Creating the Basis for a Customer Understanding System
The workshop is a hands on practice for creating a process for identifying, defining and understanding an ideal customer. It’s all about customer understanding and the technology is only a tool when you want to build real interaction with your customers.
Lifestyle entrepreneur, E-book Coach, Online Marketer
As a co-founder of Campwire.com, Digivallankumous.fi and Hyvinvointistartti.fi he has been involved in some of the biggest online course launches in Finland, thus he is considered one of the foremost authorities on engineering highly-converting sales funnels using non-pushy sales techniques, authentic email marketing and highly profitable paid traffic. He is also a public speaker, influencer and he loves deep conversations about psychology.
3 rarely used sales funnels making your customers rush to the checkout page
Join the workshop if you want to multiply your sales by using non-pushy sales funnels so that your new clients send you love letters after rushing to the checkout page. In the workshop, three rarely used sales funnels that are powered by authentic email marketing and cutting-edge psychology will be revealed. The teachings of this workshop have generated multiple six-figures online without traditional pushy sales.
Sales Director, Customer Engagement Solutions at Microsoft
Markus helps organizations and individuals to achieve more by digitalizing their business processes. With a growth mindset he’s uniquely capable of helping helping customers to create a fluency between people, process, and technology to empower business transformation. As we all know, organizations don’t make decisions. And they don’t meet with clients, close deals, develop new products, or inspire others to excel. People do.
Markus knows that you need technology that doesn’t slow you down or get in the way. Recognizing this, we are reinventing productivity and business process by creating this fluency—or improved flow—between people, process, and technology, the three key elements that need to come together for your organization to succeed.
Learning to use data for more effective and personalized marketing
Is listening part of your social media strategy? Do you understand your customers, as individuals? Customers are having conversations in online, discussing your brand, asking questions and hopefully even championing for your brand. Are you using that data to segment your customers and target with the right message at the right time?
In this workshop we explore hands-on how you can leverage technology to identify the relevant conversations, engage with your customers and how to automate these to improve customer retention and bring in new leads. We’ll explore how data from social media, devices and sensors can help us create more effective and personalized marketing.
after SCALED’16 conference, starting at 17.30 (free entry for everyone with SCALED’16 ticket)
Meet the hottest marketing technology startups
Startup gala includes pitches, networking, evening snacks and drinks. Open for all conference attendees and speakers. Our professional jury will be judging the pitches.
COO at Kiosked
An execution oriented digital services, digital marketing and IT executive who delivers with the team, leads from the front and enjoys working in challenging business environments.
ThingLink is the leading provider of visual media interaction tools. ThingLink enables adding interactive tags to any image or video on the web and share the tagged media on websites, social networks, or blogs. Power viewer engagement, increase time spent on page, drive sales conversion, and more with ThingLink.
Proximi.io enables software developers to kick start their location-aware application projects and helps them to deliver context-aware content to their customers. We combine all the existing location technologies (iBeacons, Wi-Fi, IndoorAtlas, cellular, GPS, custom IoT devices) under one user-friendly platform, making it possible to reach out to your clients wherever they are.
Robust North is an information technology and services company based out of Calle Laguna del Marquesado Nª 19, Nave 16 Edificio Adriana 1ª Planta, Polígono Industrial La Resina (Villaverde), Madrid, Community of Madrid, Spain.
Vainu is the first B2B sales tool on the Nordic market that enriches company data bases with big data to get more leads. Vainu helps to find future customers out of hundreds thousands of companies and makes selling more fun. Vainu has already hundreds of customers in Finland Sweden and will be launched on the Central European market in March 2016.
Smarp is humanizing brands through Employee Advocacy. Employee Advocacy is all about empowering employees to discover, share, and measure the impact great content has on their networks. When empowered to act as brand ambassadors on social media, employees improve their thought leadership, build their networks, and become more successful at what they do, all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
Startup gala jury
Founder, CEO – Mahon Digital Marketing Ltd
Co-Founder, Head of Product Management at Pipedrive
Startup Evangelist at Microsoft
Investment Director at Inventure
This blog is a part of SCALED Marketing Technology Forum guest blog series. Text: Saija Mahon – Mahon Digital Marketing Oy / Ltd. As the digital landscape is getting more and more crowded by the hour, it’s increasingly challenging to get your voice heard and...
Analytiikka ja tiedon hyödyntäminen ovat yhä kuumia aiheita useilla eri liiketoiminnan osa-alueilla, erityisesti asiakaskokemukseen liittyen markkinoinnissa, asiakaspalvelussa ja myynnissä. Esimerkiksi digitaalisuus ja sen myötä kuluttajien tuottama data on varmasti...
Text and photo: Noora Kaurissaari, Customer Engagement at Microsoft This blog is a part of SCALED’16 Marketing Technology Forum guest blog series Digitalization has changed marketing dramatically. Today - more than ever - we need to think how to best reach and engage...
By Kalle Tiihonen This blog is a part of SCALED’16 Marketing Technology Forum guest blog series. Pre-ticket sales end 15.02! Facebook will be the best option for brand and direct response advertisers in 2016 if you understand it deeply enough, spend time on...
Last Monday, we had a Periscope chat with Sani Leino, Sales Director Europe at Thinglink and sales & marketing panel discussion moderator at SCALED'16 Marketing Technology Forum. Watch the recording for Sani's insights on sales & marketing operations, social...
What kind of expertise you should demand when buying online advertisement Text: Sini Kervinen – Aller Media This blog is a part of SCALED'16 Marketing Technology Forum guest blog series. Early Bird ticket sale ends 14.01! When talking about online advertisement it is...
SCALED'16 Marketing Technology Forum - ennakkoilmoittautuminen päättyy 14.01! Varaa paikkasi nyt> Markkinointiteknologiaa, miksi ja kenelle? Digitalisaatio muuttaa perinpohjaisesti lähes jokaista alaa ja työnkuvaa. On mahdotonta sanoa, olemmeko vasta digimurroksen...
Teksti: Joonas Villanen Uskotko markkinoinnin olevan helpompaa jos tietäisit miten asiakkaasi käyttäytyy tulevaisuudessa? Uskotko, että sinun olisi helpompi palvella asiakkaitasi? Uskotko, että yrityksesi olisi juuri niissä kanavissa joissa asiakas sitä odottaa? Voi...
This blog is a part of SCALED'16 Marketing Technology Forum guest blog series. Text: Saija Mahon – Mahon Digital Marketing Oy / Ltd. I turn to some of my (very young) team members and ask them how they do their shopping nowadays. They look at me vaguely and respond;...
Ohjelmistokehityksen ja markkinoinnin parissa työskennellyt Timo Herttua, perusti konsulttiyhtiö Efektan kymmenen vuotta sitten. Konsulttina hän auttaa asiakkaitansa erityisesti hyödyntämään analytiikkaa liiketoiminnan kasvattamiseen. Timosta käytetään nimitystä...
Contact: Katja Meriläinen, SCALED’16 producer +358408235855, firstname.lastname@example.org
Attention companies! Are you interested in partnering with SCALED’16?
SCALED’16 brings top sales and marketing professionals and decision-makers in Finland together and provides them with keynotes and workshops on the hottest topics in sales and marketing technology.
What is in there for you?
- Finding new quality leads
- Creating unique partnerships with your target customers
- Having an opportunity to engage in an authentic dialogue with your target audience
- Having an opportunity to speak to them directly about their needs and your solutions
- Being a part of a strong community together with other partners, speakers, and the audience of the conference